Anastasia V. Sergeeva

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I am an Associate Professor at the KIN Center for Digital Innovation, School of Business and Economics, Vrije Universiteit Amsterdam. My research focuses on the transformation of work due to technology. I rely on qualitative and ethnographic methods and draw on theories from sociology, anthropology and philosophy to trace what happens to work “in the wild” once novel technology is taken up. My research program is dedicated to explaining the unexpected consequences of technology for work and organizing; an aim that motivated by the lack of existing frameworks to capture the complexity of interaction between work and technology. To this end, I have conducted multiple longitudinal ethnographies, both myself and with PhD students under my supervision, in diverse settings. Examples are predictive policing in the work of field officers, artificial intelligence for hiring, surgical robotics, intraoperative MRI used for brain surgery, patient portals for empowering patients, machine learning for seed analysis in agriculture and others.

My ethnographies are internationally recognized for their ground-breaking character: I have received “Best Published Paper Award” for my work on robotics (from Academy of Management), and a Best Paper Award for the work on artificial intelligence in hiring (from The International Conference on Information Systems) and a Best Paper Runner-up for the work on machine learning in agriculture (from The International Conference on Information Systems). I have also published the results of these ethnographies, among others, in the premier outlets in the field of Information Systems and Organization theory.

I am on the Editorial board of Organization Science, act as an Associate Editor for the Academy of Management CTO division and regularly review MIS Quarterly and Information Systems Research, among others.

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